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The Merchant Category Code (MCC) 3609 is specifically designated for businesses like Gaylord Palms, which operate in the hospitality sector. This code categorizes establishments that provide lodging services, including hotels, resorts, and similar accommodations. Merchants with this MCC offer a range of amenities and services tailored to guests, making it an essential classification for the tourism and travel industry. Understanding MCC 3609 helps payment processors and financial institutions accurately identify and manage transactions related to these types of businesses, ensuring seamless payment processing and compliance with industry standards.