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The Merchant Category Code (MCC) 3610 is specifically designated for **Gaylord Texan** and similar establishments. This code categorizes businesses that operate as hotels, motels, resorts, and central reservation services. It encompasses a broad range of lodging facilities, including those offering various amenities and services to guests. This classification helps in identifying the primary business activity of such establishments, facilitating accurate payment processing and financial reporting in the retail and hospitality sectors.